Market Research

We offer strategic primary market research for pharmaceuticals and medical devices.

Breadth of Experience

We have executed studies in over 25 therapeutic areas, including:

	Obesity 
	Diabetes
	Dyslipidemia 
	Hypertension 
	Cardiovascular Conditions
	PCI and other interventional procedures
	Anticoagulants 
	Atrial Fibrillation 
	Stroke prevention
	TIA
	Ischemic and vascular conditions
	Asthma
	AR
	COPD
	RA
	OA Osteoporosis
	Plastic Surgery 
	Pain
	Anti-infectives
	ED 
	Oncology
	Vaccines
	HIV
	Parkinson’s
	MS
	Alzheimer’s
	Bipolar Disorder
	Schizophrenia
	Rare diseases 
	Medical devices of various types

Types of Studies

Key services range from developmental, exploratory research through branding and post-launch research, and include:

Exploratory: Market Landscape and Buying Process research
Concept testing
Product Positioning research
Messaging and Story-flow research
Detail Aid (visual presentations) testing
Drivers / Barriers research

We are experts in the use of qualitative market research techniques.
Check out our article published in QRCA's Views, on considerations and tips in conducting global pharmaceutical market research: Is Ignorance Bliss?

Global Expertise and Capabilities

We are multilingual experts who conduct primary market research in global markets. We manage multi-country market research studies on a regular basis. We have extensive experience in, and deep knowledge of:

Latin America: BRAZIL, MEXICO, ARGENTINA, and other markets
Europe: ITALY, FRANCE, GERMANY, SPAIN, UK, and other markets
US and CANADA

Multilingual, Multi-cultural

We possess deep knowledge of Latin American and European markets. Our multilingual capabilities allow us to provide the highest level of quality in qualitative market research (in moderation and project management) as well as consistency of approach from use of a single moderator/analyst across country markets.

We speak fluently English, French, Italian, Portuguese, and Spanish.

With longstanding relationships in Latin America, Europe, and Asia, we can quickly identify and enlist best-in-class facilities, recruiters, interpreters, moderators, and other partners to ensure timely delivery of results.

Quality Approach

Attention to details at every stage of your project

We are attentive to every step of the research process: problem definition, definition of objectives, methodology selection, creation of screener, selection of moderator / interpreter / recruiter / facility, recruitment, execution of research, data preparation and cleaning (if quantitative), analysis, and presentation of results.

In Emerging Markets, especially in Latin America and Asia, special attention is required to ensure that recruitment and execution of research are properly conducted. We ensure that results obtained are valid and actionable.

Analytical Perspective

Both consulting and "client side" experience

Our perspective comes from having worked within three different healthcare market research agencies, a major pharmaceutical company, a major medical device company, and a strategic management consulting company. We view marketing research as an integral partner to marketing and business development, and provide a strategic perspective to all projects.